Medellín is famous around the world for its beautiful women and Botero sculptures, but also for the biggest fashion fair in the region.
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Medellín, the fashion city
Every day, Latin American fashion and clothes by Latin American designers attract increasing interest.
Over the years, some names have arrived at the pinnacle of world haute couture; for instance, Oscar de la Renta, Carolina Herrera, Narciso Rodríguez, Alexander Hercovich, and Esteban Cortázar.
In recent years, Colombia began to host its biggest fashion fair, Colombiamoda, which attracts more people every year who are interested in the national textile industry.
Following this trend, Colombia has betted on putting together the country’s most important fashion fair, Colombiamoda, which attracts more and more public interested in Colombian textiles every year. Colombiamoda takes place in Medellín with the participation of important companies, international guests, and the best of Colombian talent. It is an event with a large convening power among businesses around the world and, undoubtedly, a great platform for doing business with European and South American companies.
Colombiamoda attempts to influence the development of productive chains in the textile industry, cooperation and technology interchange, raw materials, design, and marketing, and to attract foreign investment.
The objective of the fair is to generate closeness between Europe, with its efficient technologies for business and investment; and Latin America, with its knowledge, talent, low production costs, and top-quality raw materials.
At present, Medellín is Colombia’s main exporter of knit and woven textiles, with 53% of total exports of finished clothing going to countries like the United States, Venezuela, Ecuador, Mexico, Costa Rica, and the European community. The textile industry generates 30% of the total employment for the city by way of 45,000 direct jobs and 135,000 indirect ones.
The following brands are licensed for production in Medellín: Diesel, Fiorucci, Americanino, Naf Naf, Esprit, Chevignon, Levis, Girbaud and Used Jeans Company.
Clothing of the following brands is manufactured in Medellín: Avirex, Tommy Hilfiger, Levis, DKNY, Hanes, Gymboree, Ralph Lauren, Brooks Brothers, Eva Picone, Daniel Hetcher, Liz Claiborne, Nautica, Oscar de la Renta, Nine West, Kathie Lee, Dockers, Hue Charter Club, Slates, Timberland, Little Me, Byford, Hush Puppies, Pex, Farah, Sock Shop, Burlington, and Mothercare.