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Starting December 15, JetBlue will increase their New York – Cartagena weekly flight frequencies from 3 to 5, allowing more passengers to enjoy the warm and captivating experiences of the enchanting Colombian port city during the winter months in the U.S.
The airline's announcement came days after the route’s one year celebration, which not only expanded direct connectivity to the United States but also reduced its flight time from eight hours to only to five.
A total of 750 seats will be available for almost two months for those travelers who are ready to escape the snow and plunge into unique experiences associated with culture, shopping, nature, adventure, water sports and cruises, not to mention beach activities.
"According to Colombia’s Immigration Department, the year-end season is when the majority of Americans travel to Colombia, so the expansion in the number of frequencies is a double opportunity to meet such demand but more importantly, to bring more international travelers to Cartagena so that they are able to experience that Colombia is magical realism", said the president of Proexport Colombia, Maria Claudia Lacouture.
Proexport Colombia, the entity responsible for positioning the country as an international tourism destination, is looking to leverage its connectivity with strategic markets to develop international tourism.
Since 2012 JetBlue has been involved developing these actions alongside Proexport. The new tourism campaign "Colombia is Magic Realism” was launched in April, with the intention of telling the world how reality and fantasy intertwine in every region of the country for any type of foreign visitor.
Maria Claudia Gideon, Commercial and Financial Manager at SACSA (Cartagena’s Airport Management Company) said "all this has happened because Cartagena de Indias has become an attractive tourist destination for foreigners, which has allowed this plan to be executed, in addition to the work we do in SACSA with Proexport, the Cartagena Tourism Corporation and Cotelco".
Finally, she added "although this season we will have two (2) additional weekly frequencies, these are not permanent, yet our hope is that during the holiday season we are able to establish new frequencies specially because this time is when demand rises for international flights".
In addition, Zully Salazar Fuentes, the president of the Cartagena de Indias Tourism Corporation, stated that "the only way to position a destination is to work together and pivotally between the public and private sectors. As such, we have seen the results with JetBlue’s New York -Cartagena route, which registered an average occupancy of 81% in the first year of operations exceeding all expectations. We continue to work together with Cartagena and the national government so that additional U.S. airlines are able to reach Cartagena, because the United States continues to be the main market for Cartagena de Indias with a current share of 17.4% and with a high growth potential”.
Last year, 35,953 travelers from the United States (the largest issuer of travelers to Colombia) arrived in Cartagena, five percent more than in 2011 when 34,255 people arrived in the historic port. The positive trend has continued during the first half of 2013.