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The “new Avianca”, which includes the operation of Avianca, TACA Airlines, Aerogal, and Tampa Cargo, aims to provide a world class service with excellence and warmth.
The image of the “new Avianca” will be displayed in over 160 airplanes, 14 thousand seats onboard, 214 ticket offices, 100 airports, VIP lounges in 25 countries, as well as the corporate buildings in the Americas and Europe. This new image will also dress over 13,000 employees with client service positions -out of the 18,000 total-, and identify our new integrated website, social networks, onboard reading materials, and corporate communications media in general.
This new image highlights a very important chapter in the airline´s history, striving to provide a strong product and service offer in order to become the ideal partner for business and leisure travelers.
Route Network. Currently, the “new Avianca” covers 100 destinations in 25 countries in the Americas and Europe, through 5,100 weekly flights. The domestic and international connections operate from and to Bogota (Colombia), with more than 2,656 weekly flights, San Salvador (El Salvador), with 532 weekly flights, and Lima (Peru) with 483 frequencies per week. Also connections to and from other Latin American capitals are part of this comprehensive route network.
In addition to its own network, travelers connecting through Avianca are able to reach more than 1,320 cities around the world thanks to code-share and interline agreements with world renowned airlines, granting access to 990 VIP lounges and enjoying multiple benefits provided by the Star Alliance network around the world.
VIP Lounges. This past February, Avianca opened its new 2,000 square meter VIP Lounge located in the international terminal of Eldorado Airport in Bogota, aimed at the members of its frequent flyer program, LifeMiles, and business class travelers. In meeting its service improvement plan, the airline will also refresh the VIP lounges in Cali, Barranquilla, Medellin, Cartagena, and San Salvador.
LifeMiles. It was the first joint business deliverable. The unified loyalty program was the result of integrating best practices of both Avianca and TACA, and improving them based on studies on the leading loyalty programs from top airlines around the world. LifeMiles has more than five million members and was recognized by travelers with a Freddie Award in the category of Best Redemption Ability, making it the only loyalty program in Latin America to receive a Freddy Award during the 2013 edition.
For more information, visit: www.news.taca.com/NewsCenter