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Colombia Tourism Board Now Virtuoso Preferred Destination

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virtuoso_adThe new partnership will help members learn how clients can experience this diverse and charming tropical country.

Upon hearing “Colombia,” most people immediately think “coffee.” While the South American hot spot is indeed the birthplace of some of the best coffee in the world, it also boasts some of the most breathtaking natural scenery on Earth. A haven for nature lovers, Colombia is the second most bio-diverse country in the world, complete with exotic birds, exquisite orchids, pristine beaches and the stunning Andes Mountains.

PROCOLOMBIA, the Colombian tourism board is now a part of the Virtuoso network, and will help members learn how clients can experience the cuisine, culture, history and natural marvels that define this exotic destination.  “We have much to offer Virtuoso travel advisors, including Study Tours, training, recommendations and marketing materials,” said Luis German Restrepo, US Executive Director for PROCOLOMBIA in the USA. “We want to assist in any way possible to develop Colombia as a preferred destination.

”Virtuoso Travelers will enjoy:

  • Cali, the world capital of salsa music
  • The Chicamocha Canyon, nominated as one of the Natural Wonders of the World
  • The cobblestone streets of Cartagena de Indias, a UNESCO World Heritage Site, and strolling under balconies full of flowers and through lively plazas filled with musicians
  • Colombia’s Coffee Cultural Landscape, also a UNESCO World Heritage Site, with visits to coffee farms and museums and experiencing tastings.
  • The culture of Bogota, with its museums, gastronomy, nightlife and the Ibero-American Theater Festival, the world’s largest
  • Golf courses in Bogota, Cartagena, Medellin and Bucaramanga. The newest, in Cartagena, is a beautiful design by Jack Nicklaus and is right next to the ocean.

“The Sea of Seven Colors in San Andres, the emerging Salt Cathedral in the mountain of Zipaquirá, the culture and lands that make such prized coffee, the streets of Cartagena de Indias that inspired the novels of Nobel Prize winner Gabriel Garcia Marquez – Colombia is full of unique experiences for luxury travelers,” Restrepo said.

Millions of travelers worldwide have described Colombia as “magical,” “unique” and “amazing.” The phrase “Colombia Magical Realism” highlights this mixture of magic and reality found throughout the country’s diverse landscapes. It’s also the centerpiece of a new tourism campaign in 30 countries encouraging visitors to discover what’s distinctive about the destination.

The mild, year-round climate; proximity to the US; spectacular scenery and the generous hospitality of the Colombian people make this exotic destination a rising star in South America.  The number of international visitors to the country has been steadily rising over the past decade, with almost 1.7 million people traveling there in 2012.

Article courtesy of Virtuoso


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Ministry of Commerce, Industry and Tourism Fondo de Promoción Turistica PROCOLOMBIA

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