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Prominent reports published by renowned media outlets from the United States, Canada and Australia, highlighted Colombia's tourist attractions and chose the country as one of the major must-see destinations for this year.
Among the accolades was the report by the United States Tour Operators Association (USTOA), a group that encompasses the 700 most important companies in that sector, that predicts that Colombia will be one of the tourist destinations setting the trend in 2013. Thus the country stands out from among the group of destinations described as "uncommon" and predicted to be popular in the next few years because of its economy, beautiful landscapes and wide range of tourist packages.
"The publication of this great report piques the interest of international tour operators, and with that, the opportunities to do business and attract more travelers to Colombia. It is gratifying for us to see that Colombia is on the list of the most recommended destinations, and that encourages us to keep working hard to position the country as a world-class destination for tourist products", pointed out PROCOLOMBIA president Maria Claudia Lacouture.
CNN, one of the most important cable news networks in the United States, named Colombia as one of the most sought-after countries by international travelers.
In an article titled "Top Travel Destinations for 2013" Colombia stands out because of the beauty of the Andes mountain ranges, the inauguration of major hotel chains like Hilton, Intercontinental and Marriott JW, and the opening of direct routes by major airlines from around the continent."
Moreover, CNN underscored the recognition that Bogota received from UNESCO in 2012 because of its "fast growing musical sector and dynamic music scene as a major center of musical creation and activity in Latin America." Read the article here: http://bit.ly/UVXtC7 (in Spanish)
Likewise, Canada's most influential newspaper, The Globe and Mail, selected Cartagena de Indias as one of the most important colonial and cultural cities in Latin America because of its architecture and tourist advantages. That publication also mentioned Colombian cities like Armenia, Bogota and Cali, that "offers everything from beach getaways to colonial city stays..." Read the article here: http://bit.ly/UVXDcO
In turn, the Huffington Post upholds that Bogota, Medellin, the Coffee Culture Landscape, Cali and the Pacific region, in addition to Cartagena, are places that make Colombia a tourist destination deserving to be on the list of the 13 most recommended by this American media outlet, which produced the article in cooperation with the well-known tourist portal, Afar.com. Read the article here: http://huff.to/XK0WpI
NXTBOOK, one of the most consulted digital media outlets in the United States, also mentioned Colombia among the 25 most important destinations for this year. The article encouraged tourists “to not be afraid, not be misled by erroneous perceptions about the country, to enjoy the colourful beaches of San Andres and Cartagena and to dive into the musical world of the capital city, Bogota”. Read the article here: http://bit.ly/XkY9l1
But the accolades do not end here. Colombia is making news on the other side of the world. On the cover of a recent issue of "Get Lost", one of Australia's most important tourism magazines, the country stood out because of its culture, landscapes and customs, and took its place among one of the 100 most important, competitive and influential destinations in the field of tourism for 2013. Read the article here: http://bit.ly/11F2ypz
These results are in addition to the major successes achieved by Colombia in the media in 2012, with over 4,000 publications that promoted the country for tourism, foreign investments and exports, thanks to PROCOLOMBIA's communication strategy, which focused on showcasing business opportunities in international media outlets.