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Proexport will continue its environmental carbon footprint reduction strategy during ITB

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Haga click sobre la imagen para ampliarla Proexport will continue its environmental carbon footprint reduction strategy during ITB

Proexport will continue its environmental carbon footprint reduction strategy during ITB

Berlin, Mar 8. (Pxp) - 180 thousand visitors attending ITB, the most important vacation-tourism fair in the world, will have the opportunity to know first-hand the Colombian tourism offer and contribute to reduce the carbon footprint, participating in the Proexport-Colombia initiative to promote tree-planting in the Colombian territory.

The fair will be held in the German capital starting this Wednesday and until March 13th, where Colombia will incentivize the virtual planting of trees to reduce the environmental impact created by the carbon footprint. The goal during the four-day fair is to plant one thousand trees.

Through this initiative, Proexport Colombia seeks to defend its award from last year at ITB, after being honored with the first prize for the best exhibition stand in the Latin America and Caribbean category.

To plant the tree, the visitors at the Proexport exhibition stand in ITB (located at Hall 1.1 Stand 109) will log on to the internet page www.proexport.com.co and find the banner that will take them to the form, and after filling out some basic information, will virtually plant their tree. Months later, everyone will receive an email with information on the species and the place on Colombian soil where their tree was planted.

Tree planting at ITB is the continuation of the strategy started by Proexport in 2011 at Fitur tourism fair in Spain, followed during the World Economic Forum in Switzerland, Colombiatex in Medellin and Colombia Travel Mart in Bogota.

Out of the 2,700 trees planted virtually at Fitur, Davos and Colombiatex, one thousand were already planted in the village of El Colorado de Guarne, Antioquia. The species are native and will help towards the reforestation of the territory and the preservation of at least 14 community aqueducts.

The ITB Fair will host 25 national companies, led by Proexport Colombia and with support from the Tourist Promotion Fund from the Ministry of Trade, Industry and Tourism.

At the Colombian exhibition stand the visitors at ITB will get to know what the country has to offer around natural tourism. At the same time, they will be able to enjoy a delicious cup of Colombian coffee and enjoy live shows with the salsa group Swing Latino.

Germany is the first tourism issuer in the world, followed by the United Kingdom and the United States. It is also the third largest tourism issuer from Europe to Colombia, after Spain and France.

According to the numbers from the Administrative Security Department - DAS a total of 29,547 German tourists arrived in Colombia in 2010, while almost 26,139 tourists visited the country in 2009. The increasing trend has been significant during the past years; 15,881 in 2004; 18,124 in 2005; 19,050 in 2006; 21,668 in 2007 and 22,133 Germans visited our country in 2008.  

(End/cma/jeh/cac)

Contact

Proexport Colombia
Calle 28A Nº 13A-15 Piso 36
E-mail: info@colombia.travel

Ministry of Commerce, Industry and Tourism Fondo de Promoción Turistica Proexport Colombia

Other Proexport websities