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Sunday, 09 August 2009 00:00
With the sellers’ new disposition and good attitude, travelers will enjoy one of their best moments in the Walled City when buying handicrafts, accessories, or embroidery.
In preparation for the new cruise season that will begin in September 2009 in Cartagena, when close to 400,000 people counting passengers and crew will arrive, the Cartagena de Indias Tourism Corporation gave a training program to 270 street sellers who will have the opportunity to offer their products to visitors.
Through this campaign, which was also been carried out successfully with taxi drivers and tourist guides, local authorities seek to guide informal salespersons in subjects such as customer service, sales, and marketing.
The project intends to link this sector to the tourism chain of production and to create awareness of the importance of the activity when it is carried out appropriately rendering a pleasant experience to international tourists.
Stressing that tourism is the fundamental axis of Cartagena’s economy, Luis Ernesto Araújo Rumié, executive director of the Cartagena de Indias Tourism Corporation, emphasized that training seeks to strengthen the quality of the destination through good selling practices thanks to which a tourist can see in a seller a kind person that is willing to guide him.